Two ways to report
Amazon takes intellectual property reports from rights owners and their agents. There are two routes, and most small designers start with the first.
- The Report Infringement form
- A public form at amazon.com/report/infringement for rights owners who are not enrolled in Brand Registry. You sign in with an Amazon account to use it.
- Brand Registry
- A free programme for brands with a pending or registered trademark. Once enrolled, you report through its Report a Violation tool and track each report in Submission History.
Which one do you need?
It depends on what was copied:
- Your artwork, pattern or illustration on someone else's product: this is copyright. You can use the public form. You do not need a trademark.
- Your product photos used on another listing: also copyright, and also the public form.
- Your brand name or logo used by another seller: this is trademark. Brand Registry is built for this, and needs your trademark.
Amazon's own guide puts it simply: if someone uses something you designed, drew or wrote to sell a product without your permission, that is a copyright violation.
Using the Report Infringement form
- Go to amazon.com/report/infringement and sign in with your Amazon account, or create one.
- Choose the kind of right you are reporting: copyright, trademark or patent.
- Describe your original work and link to it, for example your own listing or portfolio page.
- Identify each copied listing. Every Amazon product has an ASIN, a 10-character code shown in the product details and in the listing link after /dp/.
- Fill in your contact details and the statements the form asks you to confirm, then submit.
- Write down what you reported and when, and keep any confirmation you receive.
What Brand Registry needs
Brand Registry is free, and you do not have to sell on Amazon to join. To enrol, Amazon asks that:
- You own an active registered trademark, or a pending application, for your brand name or logo
- It was issued by the trademark office of a country that has an Amazon store
- It is a word mark, or an image mark that contains words, letters or numbers
- The trademark text matches the brand name on your application
If you have no trademark yet, Amazon's IP Accelerator programme connects you with Amazon-vetted legal service providers. Those are paid legal services, so this suits sellers who trade under a brand name for the long run.
What Amazon says it does not act on
Amazon's form page lists a few things that are not intellectual property issues for it:
- Product page ownership. Other sellers can list on a product page you created, as long as the item matches exactly.
- Images you added to a product page yourself. Adding them grants Amazon a licence to use them.
- Breaches of exclusive or selective distribution agreements.
If you are a buyer, or a seller reporting a policy problem rather than your own rights, Amazon asks you to use its Contact Us form instead.
Sources
Official pages this guide is based on. We checked each one on 19 October 2026. Forms change, so if a step looks different, the marketplace's own page wins.
- Amazon: Report Infringement form. The public form for rights owners, and what Amazon does not enforce.
- Amazon Brand Registry. Free programme, trademark requirements and IP Accelerator.
- Sell on Amazon: How to report a violation to Amazon. Copyright, trademark and patent, and which route to use.
- Amazon Counterfeit Crimes Unit FAQ. Public form for rights owners not eligible for Brand Registry.









